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Local Football Facility Plan Walsall

Introduction

01

This is the Local Football Facility Plan (LFFP) for Walsall. It was prepared by Knight, Kavanagh and Page (KKP) with support from local partners, including:

  • Walsall Borough Council
  • Birmingham County FA
  • Staffordshire County FA
  • Walsall Football Club Community Foundation
  • Sport England
  • Football Foundation.

What is the goal?

Every local area in the Country will have a LFFP to enable investment in football facilities to be accurately targeted.

Who is behind this?

The Football Association, the Premier League and Sport England (on behalf of Government). This partnership finances the National Football Facility Strategy (NFFS) and commissions the Football Foundation to deliver it.

What is the purpose of this plan?

The national funding partners have significantly increased investment to accelerate efforts to deliver more and better football facilities for the grassroots game. The purpose of this plan is to identify the priority projects for potential investment in Walsall.

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Why invest in football facilities?

As the nation’s most popular team sport, football has the power to contribute positively to vital social outcomes and health priorities. To maximise this power, facilities have to be welcoming environments to attract first-time users and repeat visits, whether for informal, recreational or competitive football.

Research clearly and continually demonstrates the positive impact high-quality football facilities, in the right locations, can have on participation and enjoyment. Latent demand exists, but facility quantity and quality has to ‘step up’ if football is to reach out to everyone.

How are we going to do it?

£1.3billion has been spent by football and Government since 2000 to enhance existing football facilities and build new ones. However, more is needed if football and Government’s shared objectives for participation, individual well-being and community cohesion are to be achieved.

Nationally, direct investment will be increased – initially to £69 million per annum from football and Government (a 15% increase on recent years). Locally, the work has already started* - this LFFP will guide the allocation of 90% of national funds and forge stronger partnerships with local stakeholders to develop key sites. This, together with local match-funding will deliver over one billion pounds of investment into football facilities over the next 10-years.

What are the priorities for investment?

This LFFP, with guidance from local partners, has developed a list of high level projects for potential investment. Each is aligned to the investment priorities set out in the National Football Facilities Strategy, which include:

  • 1,000 new 3G football turf pitches (FTPs): in a mix of sizes and settings, dependent upon local needs. All aimed at enhancing the quality of the playing experience.
  • 20,000 improved natural-turf pitches: to help address drop-off due to a poor playing experience.
  • 1,000 new changing pavilions / clubhouses: all linked to priority sites.
  • Small-sided facilities: to grow the small-sided game for teams & leagues, recreational and informal play.

What outcomes will be achieved?

The priority projects for potential investment identified in this plan will help develop a sustainable network of quality facilities to drive participation across all parts of the game. Central to this are five key success factors: quality, inclusivity, sustainability, engagement and usage. Each identified project takes account of these factors.

How should this plan be used?

This LFFP will, in effect, be the go-to document for football facility investment in Walsall.

Whilst it identifies priority projects for potential investment, it does not guarantee the success of future funding applications. Each project must still follow an application process to show how it will deliver key participation outcomes, become a quality & sustainable facility and demonstrate suitable match-funding.

When each project is in a position to proceed, the Football Foundation will determine a suitable timeframe to submit a grant application and pre-application support will be provided by both Staffordshire and Birmingham County FAs and the Football Foundation.

Set a 10-Year vision to transform local football facilities
Identify priority projects to be delivered
Act as an investment portfolio for projects that require funding
Be updated up on a regular basis

How should this plan NOT be used?

A LFFP is an investment portfolio of priority projects for potential investment - it is not a detailed demand and supply analysis of all pitch provision in a local area. It cannot be used as a replacement for a Playing Pitch Strategy (PPS) and it will not be accepted as an evidence base for site change of use or disposal.

A LFFP will however build on available/existing local evidence and strategic plans and may adopt relevant actions from a PPS and/or complement these with additional investment priorities.

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Walsall

02

Local area

Walsall is an industrial Authority in the West Midlands of England. It is located eight miles north-west of the City of Birmingham and six miles east of the City of Wolverhampton.

It takes its name from its largest settlement, but covers a larger area which includes the towns of Aldridge, Bloxwich, Brownhills, Darlaston and Willenhall.

Walsall’s population is 278,715 (2016). By 2038 this is expected to increase by 12.5% to 311,326. The most significant change will see a 38.9% increase in those aged 65+.

Nearly half the population live in the 20% most deprived areas in the Authority, predominantly in the west.

Walsall’s BAME profile differs from that of England as a whole. It has nearly double the number of people classed as Asian (15.2%).

Demographics

  • 117,552 Current population (2017)
  • 125,017 Projected population (2039)
  • 15th most deprived out of 30 local authorities in the region
  • 159th most deprived out of 326 local authorities in England

Ethnicity data

  • Asian (6.92%)
  • Black (0.9%)
  • Mixed (1.43%)
  • Other (0.33%)
  • White (90.42%)
30%
30%
26%

% of people that are inactive

  • Walsall
  • Region
  • England

*ONS data and Sport England Active Lives Survey 2016/17

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Local partners

Local Authority

Walsall Council’s Corporate and Health and Well-Being strategies, commit it to increase levels of physical activity, improve mental health and well-being and the management of long term conditions and target obesity in children. It is also committed to ensuring that its green spaces encourage and provide an active lifestyle.

The Local Authority has a Playing Pitch Strategy in place; which was written in 2016 and adopted in 2018. It acknowledges there are three full size 3G AGPs within Walsall, all of which are floodlit. In order to satisfy demand, there is a need for nine community available full size 3G pitches, resulting in a shortfall of six. This figure was calculated by taking the overall total number of teams and dividing them by 42. Since the Strategy has been completed, an additional four pitches have been built, resulting in a total of seven pitches.

In addition, it also highlighted that the available grass pitch stock was insufficient to cater for the volume of adult and youth match sessions to meet total current and future demand based across the majority of analysis areas.

The Authority currently owns and manages key strategic leisure facilities including Oak Park Active Living Centre and also Bloxwich Active Living Centre. Oak Park Active Living Centre has a 3G FTP which, consultation indicates, operates at 100% utilisation. It supports affiliated and recreational football, as well as a number of health and well being programmes, including a several walking football sessions.

County Football Association

Walsall is covered by both the Birmingham and Staffordshire County FAs which provides governance and development support to all aspects of local football including coaches, referees, volunteers, clubs and leagues; supporting football for all. Each County FA has a designated facilities investment lead officer who works to ensure the right facilities are located in the right locations.

Football Foundation

The Regional Engagement Manager and Regional Technical Project Manager at the Football Foundation work collaboratively with the County FA to provide pre-application support to priority projects for potential investment.

Football Foundation Investment

7 Total grants
  • £2,542,587 Total project cost
  • £1,865,983 Total grant value
  • 6 Sites improved
  • 3 New 3G FTPs
  • 2 Changing rooms / pavilions
  • 0 Grass pitches improved

*See Football Foundation website for more information: http://www.footballfoundation.org.uk/impact/where-our-money-goes

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Sport England

Has a network of planning managers who have a statutory role in the planning system to protect playing fields and provide consultation responses to planning applications relating to sporting facilities . They also play a key role in strategic planning for sports facilities, providing advice and support to local authorities to assess need for facilities in their local area.

Professional Club Community Organisations (CCOs)

These continue to expand and enhance their range of community delivery, offering a variety of programmes and services to support local communities (sporting and non-sporting). There are three CCOs which operate in the Local Authority, Walsall Football Club Community Foundation, Aston Villa Community Programme and the Albion Foundation.

All three deliver a variety of health, education, engagement, football and sporting activities within the local area. Examples include the delivery of a Friday night football session by the Albion Foundation at Oak Park and Walsall Football Club providing a walking football session at Sneyd Community Centre.

Local Universities

Both Aston University and the University of Wolverhampton both have indoor and grass pitches which support local community clubs. In addition, Wolverhampton University is a Wildcat Centre and also hosts a Futsal league in partnership with Birmingham FA.

Local consultation

This has taken place with a broad and diverse set of community groups in Walsall. 20 individuals (representing 11 local organisations) were consulted. These include:

  • Walsall Council
  • Walsall Football Club Community foundation
  • Walsall Housing Association
  • Palfrey Big Local
  • Walsall Junior Youth Football League

(See Appendix B for full list of consultees)

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Local football

Clubs

There are over 91,000 community football teams in England, spread over an expansive network of clubs and leagues. Walsall has a total of 452 teams, which is higher than local areas of a similar size.

The FA is investing to support clubs both on and off the pitch which includes an aim to have a qualified FA coach with every youth team by 2020/21. In addition, it will support 1,000 clubs to create full player pathways from youth to adult teams and develop 150 community football hubs with male and female pathways, disability and recreational playing opportunities.

Over the last 10-years there has been a significant national increase in the number of large multi-team football clubs. In Walsall, 10 clubs have more than 10 registered teams. The largest of these (based upon 2017-18 affiliation data) are:

  • Bloxwich Rangers FC - 10 teams
  • Lane Head FC - 29 teams
  • Pelsall Villa Colts FC - 20 teams
  • Rushall Olympic FC - 11 teams
  • Silverdale FC - 16 teams
  • Sporting Khalsa FC - 16 teams
  • Walsall Phoenix FC - 23 teams
  • Walsall Wood Saints FC - 30 teams

Affiliated Teams

452 Teams
  • 124 Adult male teams
  • 15 Adult female teams
  • 165 Youth male teams
  • 23 Youth female teams
  • 4 Disability teams
  • 121 Mini-soccer teams

*The FA Whole Game System - Season 2017/18

Leagues

Five leagues operate in Walsall. They offer competitive opportunities for many different players, including women and girls, youth and adults. While there are no specific league opportunities for disability within Walsall, there is however suitable provision provided across the Staffordshire and Birmingham Counties. Walsall’s largest local leagues (2017-18) include:

  • Walsall & District Youth Football League
  • Lichfield & Walsall District Football League

The County FA reports that there is significant cross boundary migration in Walsall due to teams migrating inwards and outwards to the Cannock, Lichfield, Birmingham and Warwickshire areas to participate in male, female and disability leagues.

Disability football

There are 9.4million people in England with a long-standing limiting disability, illness or condition which equates to 18% of the population – almost one in five. Football playing opportunities should be flexible, inclusive and accessible for everyone, whatever their level of ability. This could entail inclusion in mainstream activity or teams / sessions specifically for people with a disability.

In Walsall there is one football teams / sessions specifically for people with a disability. It is a priority of the County FA to grow and sustain this provision. For talented players the FA run Regional Centres and England national squads.

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Women and girls

The FA has big ambitions for the female game and aims to double levels of participation by 2020. To achieve this requires a combined effort across four pathways: education, recreation, competition and talent.

Education environments have a huge impact on the first experience of football for young girls. This pathway can offer many opportunities for females of all ages to develop and grow a lifelong interest in football.

FA Wildcats girls football centres provide the first step on the recreational pathway, the programme provides girls aged 5-11 with regular opportunities to play football in a fun and engaging environment. Walsall has two FA Wildcats girls football centres and the priority is to grow and sustain this activity.

At 41, Walsall’s number of female teams is comparable to local areas of a similar size. The County FA’s priority is to support existing clubs to grow and encourage more clubs to develop playing opportunities for females. The local girls league is the Staffordshire Girls and Ladies League, and Central Warwickshire Girls and Women’s League and matches are played on both a home and away and central venue basis. The league is expected to grow its provision in future years. The local adult female league is the Staffordshire Girls and Ladies League and Central Warwickshire Girls and Women’s League and matches are played home and away and the league is expected to grow its provision in future years.

For talented players, the most local FA Regional Talent Club (RTC’s) are Aston Villa, Birmingham City, West Bromwich Albion and Wolverhampton Wanderers which are located in the local area. Higher level talent pathway opportunities are also provided regionally and nationally by the FA, culminating in the England Women’s national squads. The most local Women’s Super League team is Birmingham City Ladies FC which provides player pathway opportunities for gifted and talented female players and a spectator interest for fans.

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Small-sided football

Many different types of small-sided football are played in England, from teams and leagues to recreational and informal. It is an established and important part of the modern game.

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Small-sided teams & leagues are organised and competitive activities; typically with players registered to clubs and affiliated to leagues and their County FAs. Examples include Futsal and local small-sided leagues running at venues such as sports halls, 3G FTPs or small-sided 3G centres.

Key local providers include

  • Goals
  • Power league
  • Soccer Sixes
  • Pitch Invasion

Futsal is an exciting, fast-paced, small sided team game that is widely played across the world. Typically it’s played on an indoor surface with hockey-sized goals and a size 4 football with reduced ball bounce. It is the FA’s aim to ensure Futsal is available across the country.

There are currently 6 futsal teams in Walsall that play in the BCFA Youth Futsal League at key site locations including Wolverhampton University, Walsall Campus. It is a priority for the County FA to grow Futsal for male and female, youth and adult players .

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Recreational football

Recreational football is played where facilities are typically booked and there might be someone to help organise. Examples include FA Just Play sessions, walking football and casual pitch hire for small-sided match play.

There are currently 5 FA Just Play Centres in Walsall. Walking football sessions are delivered by a range of community organisation such as Walsall Housing Group and Walsall 99ers. Walking football and Just Play are areas that the County FA has prioritised for further growth and development. Other local recreational football programmes include man vs fat, pro-club community scheme activity and a number of casual bookings which are delivered by a range of organisations including Professional Clubs, Local Authorities, Grassroots Clubs, Workplace based activity, NHS, Charities and the Police.

Informal football is played in local parks and green spaces – it is free, open access and often played spontaneously (normal clothing is worn). Common examples include a kick-about at a local park or on a multi-use games area (MUGA).

Summary

The key strengths of local football in Walsall include Mini Soccer, Female and recreational provision and it is recommend that this is sustained and also encouraged to grow further. However, there are aspects of football provision that lower than local authorities of a similar size, these include Disability Football and Futsal.

It is therefore recommended that the future football development priorities for Walsall are:

1.Growing and sustaining Mini Soccer

2.Sustaining Youth and Adult Male football

3.Sustaining Youth and Adult Female football

4.Growing the number of girls Wildcat Centres

5.Growing recreational opportunities

The facilities required to assist this are now set out in the Assets and Opportunities section.

Additionally, each priority project that progresses to a funding application via the Football Foundation will produce a detailed ‘site development plan’ specifying all football development activity, usage and key partner engagement. .

Assets and Opportunities

03

This section reviews existing football facility assets in Walsall. It identifies current issues and presents opportunities for improvements, including a list of priority projects for potential investment.

Local assets and opportunities have been reviewed inline with four investment priorities:

  1. 3G FTPs
  2. Improved grass pitches
  3. Changing room pavilions / clubhouses
  4. Small-sided facilities

To ensure a consistent and high quality approach, each local area has been reviewed applying a standard approach, supplemented by input from consultation with local partners and stakeholder organisations.

While each investment priority is reviewed individually, it is understood that they can be inter-reliant; account is, thus, taken of these potential connections.

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3G Football Turf Pitches (FTPs)

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Improved Grass Pitches

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Changing room pavilions / clubhouses

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Small-sided facilities

3G Football Turf pitches (FTPs)

04

3G FTPs are a high quality and indispensable part of modern football facilities; their impact cannot be underestimated. In recent years the industry has seen major innovations and improvements to artificial surfaces (and sports lighting). This has created playing surfaces that replicate a good standard natural turf pitch whilst significantly increasing levels of use (x20). All FTPs must have sports lighting to achieve this.

The high quality, consistent playing surface is the ideal environment to play the game and for young people to learn. With regular maintenance programmes, FTPs can be heavily used all year round with no decline in quality. They almost completely negate annoying fixture cancellations during winter months, helping football to be a key part of a regular physical activity habit.

High capacity levels offer a great opportunity to embrace all formats and engage all participants. A full-sized 3G caters for an average of 1,200 participants per week and is suitable for various location types. That means being fully inclusive to all sections of the community, with a particular focus on under-represented groups such as women and girls, people with a disability, BAME communities and people from lower socio-economic groups.

The way 3G FTPs are used is rapidly changing; current line-marking systems allow for match play across all formats of football (5v5, 7v7, 9v9 and 11v11). This enables significant levels of match-play to be transferred from grass to 3G.

The national ‘Mini Pitch’ programme delivers small 3G FTPs at primary school sites to provide a high quality introduction to football and get children more physically active. While mini pitches are reviewed in this section, they are not included in the demand and supply analysis for 3G FTPs.

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Assets and opportunities

FA data states that there are currently seven 3G FTPs in Walsall, of which six are available for community use. Walsall's PPS (2016) determined the demand for 3G FTP's based on 376 teams, whereas for the purposes of this report, demand for 3G pitches has been calculated using (2018) affiliation data. In summary, based on the current FA affiliation data, (452 teams), there is the demand for 11 full size FTPs resulting in a current shortfall of five full size FTPs.

Existing community available 3G FTPs in Walsall include:

  • Oak Park Active Living Centre
  • University of Wolverhampton
  • West Walsall E-ACT Academy
  • Ormiston Shelfield Community Academy
  • Aspray Arena
  • Grace Academy

Additionally, there is currently one small-sided 3G FTP centre in Walsall:

  • Goals Soccer Centre (Black Country)

Six of the seven pitches are available for community use. The seventh, at Walsall Football Club (Bescot Stadium) is not available for community use and consultation indicates that this pitch will remain unavailable. The pitch is solely used for its first team, academy teams and community programmes. Three pitches are on the FA Register for 3G FTPs (meaning they are quality checked and can be used for football match play). It is strongly recommend that the three remaining community pitches are on the register to enable more match play on 3G.

The geographical spread of existing facilities is uneven; with the majority of facilities are located in the south west of the Authority, with limited provision elsewhere. There are no facilities in the north west of the Authority despite high levels of population and deprivation in this area and it is recommended that this is addressed.

Local consultation reveals issues with high pricing and low availability on 3G pitches. In the south east of the Authority, despite there being a good supply of pitches, the cost of hiring these pitches is beyond many community groups wishing to use these site. Asqa United, for example, cannot afford to use facilities such as the University of Wolverhampton and restricted to train in Palfrey Park. Football Foundation and County FA to work with providers to ensure access to facilities accommodates all local users.

In the north west of the Authority, where there is a high number of affiliated teams, there is a significant lack of availability on site to support training demand. This is demonstrated through the lack of availability at Oak Park Active Living Centre.

7 Current 3G FTPs
5 More 3G FTPs required
1 More small-sided 3G FTPs required

Priority projects

Six priority projects for potential investment have been identified. Undersupply was calculated using the FA 3G FTP demand and supply model. Each site was selected by local partners based on a rationale of good access, high population, geographical spread, high levels of deprivation, and high levels of lower social economic groups :

1- Oak Park Active Living Centre: New floodlit 11 v 11 3G FTP or 2* Floodlit 9V9 3G FTP

  • Existing facilities: 11 v 11 3G FTP
  • Current users: Veteran users, Walsall Wood Saints FC, Walsall Junior Youth Football League, Albion Foundation, Walsall Council Community Programmes
  • Rationale: Popular, well managed site for both recreational and affiliated football . A second pitch would support a variety of users, including Walsall Wood Saint FC academy programme. Investment will support women & girls participation, junior and senior football, informal/recreational, disability and over 50s football.

2- Aldridge Airport: New floodlit 2* 11 v 11 3G FTP (Double hub site)

  • Existing facilities: 10 x full size pitch equivalents with changing provision.
  • Current users: Walsall Junior Youth Football League
  • Rationale: Long term project. Poor quality grass pitches. Potential double hub site to support local football in the east of the Authority. Investment will support women & girls participation, junior and senior football, BAME communities, informal/recreational, disability and over 50s football.

3- Bloxwich Active Living Centre, Leamore Park: New floodlit 11 v 11 3G FTP

  • Existing facilities: 6 x full size pitches equivalent with changing provision.
  • Current users: FC Premier, Four Oaks Club, Brownhills Community Colts, Brentwood Juniors, Walsall Junior Youth Football League.
  • Rationale: Strategic grass pitch site used for affiliated weekend league football. A 3G FTP will increase participation at the site to support both match play and training demand. Consultation with Coal Authority Social Welfare organisation (CISWO) will be required, as this site is currently owned by the coal authority. Investment will support women & girls participation, junior and senior football, BAME communities, informal/recreational, disability and over 50s football.

4- Walsall College: New floodlit 11 v 11 3G FTP

  • Existing facilities: n/a
  • Current users: n/a
  • Rationale: Disused land to the rear of the College, which has the potential to support a 3G FTP for educational purposes and community use. Investment will support junior football, senior football and women and girls football.

5- Darlaston Recreational Ground: New floodlit 11 v 11 3G FTP

  • Existing facilities: Former dissused sand dressed pitch. Changing provision. 1 x full size pitch equivalent
  • Current users: n/a
  • Rationale: Sand dressed facility which is in poor quality with no demand for hockey at the site. The PPS identifies there is a requirement for one additional 3G FTP in Darlaston. Council is currently pursuing asset transfer for the site to a sporting organisation in 2019. Investment will support junior football, senior football and women and girls football.

6- Dales Lane, Rushall Olympic: New floodlit 11 v 11 3G FTP

  • Existing facilities: Grass stadia pitch. Changing rooms.
  • Current users: Rushall Olympic junior and senior teams.
  • Rationale: Step club with match funding available to convert grass pitch to 3G. There were concerns that the site could be impacted by mineshafts, however, an independent report stated that the impact is minimal, resulting in the Local Authority allowing the Club to peruse this further. Investment will support women and girls participation, junior and senior football.

Current 3G FTPs and sites identified for investment

Pitchfinder

Improved Grass Pitches

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Playing fields are one of the most important resources for sport in England. All football players should have the opportunity to play on good quality grass pitches. However, FA data shows that 63% of pitches in England are poor / low standard and 1 in 6 games are cancelled. As such, poor pitch quality is consistently cited as the number one issue for players.

The priority is, therefore, to sustainably improve grass pitch quality across all main pitch owners (local authorities, education establishments and clubs). However, the level of maintenance required to obtain good quality standards is regularly affected by restricted budgets and limited knowledge/ training. Compaction and grass coverage are two key causes of poor quality pitches. Both are commonly treated via a maintenance driven solution (and do not necessarily require costly drainage schemes).

Playing fields are also a valuable resources for informal play and open-access sites are encouraged but, for many, problems such as dog fouling and vandalism mean that they need to be protected with mitigation measures such as fencing.

In many local areas the key challenge is to create a sustainable approach to provide good quality football pitches for the long-term. Many local authorities (78%) intend to increase pitch hire fees in the future. However, many players (63%) believe facilities are already expensive and some (16%) believe prices are prohibitive. A sustainable solution should, therefore, carefully balance pitch quality and affordability.

While the education sector (37%) and local authorities (32%) are still the principal asset owners of grass pitches, clubs / leagues own or maintain an increasing share (currently 25%). Assets and opportunities have been considered across each sector.

Although large (3+ pitch) strategic sites are important and make up much of the project list within the LFFPs, this does not mean that other club, league and community/voluntary sites are not important or eligible for funding. These sites are key to the Football Foundation's Grass Pitch Programme to deliver 20,000 good quality pitches.

For more information click here.

PitchPower

The PitchPower app is the gateway to any grass pitch improvement funding. It is the tool that will allow clubs and organisations to complete pitch inspections and access funds.

If you haven't signed up and completed a PitchPower pitch inspection, you will need to do this before you can apply for the Grass Pitch Maintenance Fund.

Learn more by clicking here.

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Assets and oppportunities

There are currently 13 grass pitch sites in Walsall with three or more full-size pitch equivalents containing 49 grass pitches. Of these, eight are considered to have poor quality pitches.

In addition, there is one site of less than three pitches which are deemed to be strategically important and identified as needing investment.

Local consultation shows common issues with poor quality pitches, in particularly drainage is an issue at certain sites and it is recommended that these are addressed.

13 Key grass pitch sites
9 Sites prioritised for improvement
41 Full-sized pitch equivalents at these sites

Priority projects

Nine priority projects for potential investment have been identified. Each site has three or more full-size pitch equivalents of poor quality. Pitch quality rating was evidenced by PPS and qualified by local partners. The prioritisation was informed by local partners with the rationale of selecting sites in the poorest condition that met with the strategic focus to improve Club and community pitches :

7- Doebank Park: Works to natural grass pitches

  • Existing facilities: 3 x full size pitch equivalents with changing provision.
  • Current users: Streetly Ravens
  • Rationale: Poor quality grass pitches. Investment will support junior football , adult football and women and girls football.

8- Fordbrook: Works to natural grass pitches

  • Existing facilities: 4 x full size pitch equivalents with changing provision.
  • Current users: Pelsall Villa, Beechdale Junior Boys,
  • Rationale: Poor quality grass pitches. Investment should be made to improve the quality. Investment will support junior football , adult football and women and girls football.

9- Broadway West: Works to natural grass pitches

  • Existing facilities: 4 x full size pitch equivalents
  • Current users: Bengal Stars, Sporting Kalsha, Asqa United
  • Rationale: Poor quality grass pitches, prone to flooding. Site history indicates this was a former landfill site. Any future investment will be costly. Investment should be made to improve the quality. Investment will support junior football , adult football and women and girls football.

10- Great Bridge Road: Works to natural grass pitches

  • Existing facilities: 3 x full size pitch equivalents with changing provision.
  • Current users: Churchill Rovers, Tipton Youth.
  • Rationale: Poor quality grass pitches. Investment will support junior football , adult football and women and girls football.

11- King George Crescent: Works to natural grass pitches

  • Existing facilities: 5 x full size pitch equivalents with changing provision.
  • Current users: Shelfield United
  • Rationale: Poor quality grass pitches. Investment will support junior football , adult football and women and girls football.

13- Willenhall Memorial Park: Works to natural grass pitches

  • Existing facilities: 3 x full size pitch equivalents.
  • Current users: Cleveland Wanderers FC
  • Rationale: Poor quality grass pitches. Investment will support junior football , adult football and women and girls football.

2- Aldridge Airport: Works to natural grass pitches

  • Existing facilities: 10 x full size pitch equivalents with changing provision.
  • Current users: Sporting Khalsa, Wednesbury Sports Union, Walsall Phoenix
  • Rationale: Poor quality grass pitches. Investment will support junior football , adult football and women and girls football.

14- Clayhanger Park: Works to natural grass pitches

  • Existing facilities: 3 x full size pitch equivalents with changing provision.
  • Current users: Walsall wood FC
  • Rationale: Poor quality grass pitches. Investment will support junior football , adult football and women and girls football.

15- Anchor Meadow: Works to natural grass pitches

  • Existing facilities: 2 x full size pitch equivalents with changing provision.
  • Current users: FC Boatman
  • Rationale: Poor quality grass pitches. Investment will support junior football , adult football and women and girls football.

Current strategic grass pitch sites and ones identified for investment

Pitchfinder

Changing room pavilions / clubhouses

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These can provide a number of different benefits. While the primary function is normally the provision of changing rooms to accommodate match-play and training (for players and officials), there can be equal value in facilities such as community and education rooms, catering facilities and spectator toilets.

Each project will take a progressive approach to pavilions and clubhouses (beyond the provision of changing rooms) and be open to new opportunities to engage the whole community. That means, creating environments that are welcoming to players, spectators, volunteers, officials and all sections of the community.

Such assets should support other investment priorities (e.g. 3G FTPs and grass pitches) and be located at sites that will have the greatest impact on local communities. To ensure this, focus is given to sites with three or more full-size pitch equivalents. However, as pitch quality is the number one priority for players this is prioritised before investment in changing room pavilions /clubhouses.

Clearly, facilities need to be well managed and maintained to keep them in a good state of repair. Consideration will be given to reviewing the best operator solution for key sites and the installation of revenue generating features such as catering facilities and community rooms. To achieve this, business plan support will be given to each priority project as it progresses to an application to the Football Foundation.

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Assets and opportunities

Of the 14 key sites in Walsasll , five have suitable changing room pavilions/clubhouses, seven have facilities that need improvement/ replacement and two have no facilities which require a new changing pavilion..

5 Key sites have suitable changing rooms / pavillions / clubhouses
7 Require improvement / replacement
2 Have no facilities and require new builds

Priority projects

Nine priority projects for potential investment have therefore been identified. Each project has three or more full-size pitch equivalents and has either no facilities or was deemed to have an unsuitable pavilion:

2- Aldridge Airport: Changing pavilion upgrade

  • Existing facilities: 10 x full size pitch equivalents with changing provision.
  • Current users: Sporting Khalsa, Wednesbury Sports Union, Walsall Phoenix
  • Rationale: Poor quality changing provision. Investment will support junior football , adult football and women and girls football.

7- Doebank Park: Changing pavilion upgrade

  • Existing facilities: 3 x full size pitch equivalents with changing provision.
  • Current users: Streetly Ravens
  • Rationale: Poor quality changing provision. Investment will support junior football , adult football and women and girls football.

8- Fordbrook: Changing pavilion upgrade

  • Existing facilities: 4 x full size pitch equivalents with changing provision.
  • Current users: Pelsall Villa, Beechdale Junior Boys,
  • Rationale: Poor quality changing provision. Investment will support junior football , adult football and women and girls football.

9- Broadway West: New changing pavilion

  • Existing facilities: 4 x full size pitch equivalents
  • Current users: Bengal Stars, Sporting Kalsha, Asqa United
  • Rationale: No changing provision at the site. Investment should be made to improve the quality. Investment will support junior football , adult football and women and girls football.

10- Great Bridge Road: Upgrade changing pavilion

  • Existing facilities: 3 x full size pitch equivalents with changing provision.
  • Current users: Churchill Rovers, Tipton Youth.
  • Rationale: Poor quality changing provision. Investment will support junior football , adult football and women and girls football.

11- King George Crescent: Upgrade changing pavilion

  • Existing facilities: 5 x full size pitch equivalents with changing provision.
  • Current users: Shelfield United
  • Rationale: Poor quality changing provision. Investment will support junior football , adult football and women and girls football.

13- Willenhall Memorial Park: New Changing pavilion

  • Existing facilities: 3 x full size pitch equivalents.
  • Current users: Cleveland Wanderers FC
  • Rationale: No changing provision al this site. Investment will support junior football , adult football and women and girls football.

14- Clayhanger Park: Changing pavilion upgrade

  • Existing facilities: 3 x full size pitch equivalents with changing provision.
  • Current users: Walsall wood FC
  • Rationale: Poor quality changing provision. Investment will support junior football , adult football and women and girls football.

15- Anchor Meadow: Changing pavilion upgrade

  • Existing facilities: 2 x full size pitch equivalents with changing provision.
  • Current users: FC Boatman
  • Rationale: Poor quality changing provision. Investment will support junior football , adult football and women and girls football.

Current sites with changing facilities, and ones identified for investment

Pitchfinder

Small-sided facilities

07

Good facilities are important to all small-sided football players, but it is important to understand the different formats of the small-sided game and the various facility types they relate to.

Research suggests that small-sided players in teams & leagues, and in recreational sessions, prefer a 3G surface type because it replicates a good standard natural turf pitch. These facilities have already been covered in the 3G FTP section of this LFFP.

Indoor environments currently accommodate 20% of football participation and are also popular with players in teams & leagues and recreational sessions . Indoor sports halls are most popular, along with some community halls and indoor 3G centres. Environments need to be engaging, have clear line-marking and the correct size goalposts.

Informal players require facilities that are open and free to access as this enables play opportunities that are often spontaneous. In these circumstances multi-use games areas (MUGAs) can be effective in areas of high urban population and limited green space. Such facilities can be modern, bright, creative and engaging. While this plan will identify suitable locations for such facilities, the design and specifics of the facility type can be agreed at a later stage with Football Foundation staff when projects are ready to progress to pre-application stage.

Parks and open green spaces are also important to informal play and require goalposts and zones that are free from litter and dog fouling.

SS Facilities 1.png
SS Facilities 2.png

Priority projects

1 Better Indoor spaces
5 MUGAs
0 Better parks / open green spaces

Indoor

Local consultation reveals there is one indoor facility that requires improvement to develop small-sided football. Including:

16- Manor Farm Community Centre: Sports hall upgrade

  • Existing facilities: 4 court sports hall.
  • Current users: recreational users
  • Rationale: Poor quality sports hall which is heavily used for informal football. Potential option to be upgraded to support recreational football and futsal

Indoor facilities identified for investment

Pitchfinder

Multi-use Games Areas (MUGAs)

Five potential opportunities for MUGA’s have been identified. In each case the rationale is based on the site being in an area of high urban population , limited green space , high levels of deprivation, high levels of lower social economic groups and corresponding high local demand for informal football:

17- Glastonbury Crescent Estate: New MUGA

  • Existing facilities: n/a
  • Current users: n/a
  • Rationale: Heavily used grass area which could be upgraded to support the local community. Investment would support recreational football.

18- George Rose Park: MUGA Upgrade

  • Existing facilities: Poor quality MUGA
  • Current users: Recreational users
  • Rationale: Heavily used recreational facility. Investment would support recreational football.

19- Trevor Road Estate: MUGA Upgrade

  • Existing facilities: Poor quality MUGA
  • Current users: Recreational users
  • Rationale: Heavily used recreational facility. Investment would support recreational football. ential opportunities for MUGA’s have been identified.

20- Brownhills West Estate : New MUGA

  • Existing facilities: n/a
  • Current users: n/a
  • Rationale: Heavily used grass area which could be upgraded to support the local community. Investment would support recreational football.

21- Rutter Street Arena: MUGA Upgrade

  • Existing facilities: Poor quality MUGA
  • Current users: Recreational users
  • Rationale: Heavily used recreational facility. Investment would support recreational football.

Parks and open green spaces

Following local consultation, no locations have been identified to support small-sided informal football.

Sites identified for recreational football investment

Pitchfinder

Appendix A: Priority Project List

08

This list compiles all of the priority projects for potential investment. Each project has been scored against two principle factors: deliverability and outcomes (quality, inclusivity, sustainability, engagement and usage).

The list will be used flexibly; a projects ‘rating’ does not determine the exact order that it will progress to a funding application to the Football Foundation as we understand there are many factors that influence this. The process for moving a project from this list and into the ‘pre-application stage’ will be managed by the Football Foundation.

1

1. Oak Park Active Living Centre

Location

OAK PARK ACTIVE LIVING CENTRE Coppice Road, Walsall, , WS9 9BH

Facilities
  • New 11v11 Floodlit 3G FTP (1)
Owner

Local Authority

Deliverability score

Very High (4/4)

NFFS outcome score

3.8/4

Overall score

96% (11.6/12)

Project Focus

Adult female; Adult male; BAME; Disability; IMD / lower social economic groups; Mini-soccer; Pro-club; Small-sided informal; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male

3

3. Bloxwich Active Living Centre

Location

BLOXWICH ACTIVE LIVING CENTRE High Street, Bloxwich, , WS3 2DA

Facilities
  • New 11v11 Floodlit 3G FTP (1)
Owner

Local Authority

Deliverability score

Very High (4/4)

NFFS outcome score

3.4/4

Overall score

90% (10.8/12)

Project Focus

Adult female; Adult male; BAME; Disability; IMD / lower social economic groups; Mini-soccer; Small-sided informal; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male

4

4. Walsall College

Location

WALSALL BUSINESS AND SPORTS HUB Littleton Street West, Walsall, , WS2 8ES

Facilities
  • New 11v11 Floodlit 3G FTP (1)
Owner

Education

Deliverability score

High (3/4)

NFFS outcome score

3.2/4

Overall score

79% (9.4/12)

Project Focus

Adult female; Adult male; BAME; IMD / lower social economic groups; Mini-soccer; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male

16

16. Manor Farm Community Centre

Location

MANOR FARM COMMUNITY ASSOCIATION COMMUNITY CENTRE KING GEORGE CRESCENT, WALSALL, , WS4 1EU

Facilities
  • Refurbish Indoor Football Facility (1)
Owner

Other

Deliverability score

High (3/4)

NFFS outcome score

3.2/4

Overall score

79% (9.4/12)

Project Focus

BAME; Disability; IMD / lower social economic groups; Small-sided informal; Small-sided recreational; Small-sided teams and leagues

2

2. Aldridge Airport

Location

THE ALDRIDGE AIRPORT Bosty Lane, Walsall, , WS9 0QE

Facilities
  • Refurbish Changing Pavilion (1)
  • New 11v11 Floodlit 3G FTP (2)
  • Natural grass pitch improvements (3)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

3.0/4

Overall score

75% (9.0/12)

Project Focus

Adult female; Adult male; IMD / lower social economic groups; Small-sided informal; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male

5

5. Darlaston Recreational Ground

Location

DARLASTON COMMUNITY ASSOCIATION 69 HALL STREET, WEDNESBURY, , WS10 8NW

Facilities
  • New 11v11 Floodlit 3G FTP (1)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

3.0/4

Overall score

75% (9.0/12)

Project Focus

Adult female; Adult male; BAME; Disability; IMD / lower social economic groups; Small-sided informal; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male

9

9. Broadway West

Location

BROADWAY WEST PLAYING FIELDS Broadway West, Walsall, , WS1 4EB

Facilities
  • New Changing Pavilion (1)
  • Natural grass pitch improvements (3)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

3.0/4

Overall score

75% (9.0/12)

Project Focus

Adult female; Adult male; BAME; IMD / lower social economic groups; Small-sided teams and leagues; Youth female; Youth male

6

6. Dales Lane, Rushall Olympic

Location

DALES LANE (RUSHALL OLYMPIC FC) RUSHALL OLYMPIC FOOTBALL CLUB DAW END, RUSHALL, , WS4 1LJ

Facilities
  • New 9v9 Floodlit 3G FTP (1)
Owner

Pro club

Deliverability score

High (3/4)

NFFS outcome score

2.9/4

Overall score

73% (8.8/12)

Project Focus

Adult female; Adult male; Pro-club; Small-sided informal; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male

10

10. Great Bridge Road

Location

GREAT BRIDGE ROAD Great Bridge Road, Bilston, , WV14 8LG

Facilities
  • Natural grass pitch improvements (5)
  • Refurbish Changing Pavilion (1)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

2.8/4

Overall score

71% (8.6/12)

Project Focus

Adult female; Adult male; Small-sided teams and leagues; Youth female; Youth male

18

18. George Rose Park

Location

Location details: George Rose Park

Facilities
  • Small sided informal (MUGA) (1)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

2.6/4

Overall score

68% (8.2/12)

Project Focus

Small-sided informal; Small-sided recreational; Small-sided teams and leagues

11

11. King George Crescent

Location

KING GEORGE CRESCENT King George Crescent, Walsall, , WS4 1EG

Facilities
  • Natural grass pitch improvements (3)
  • Refurbish Changing Pavilion (1)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

2.1/4

Overall score

60% (7.2/12)

Project Focus

Adult female; Adult male; Youth female; Youth male

15

15. Anchor Meadow

Location

ANCHOR MEADOW Anchor Road, Walsall, , WS9 8PT

Facilities
  • Refurbish Changing Pavilion (1)
  • Natural grass pitch improvements (2)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

2.0/4

Overall score

58% (7.0/12)

Project Focus

Adult female; Adult male; Youth female; Youth male

8

8. Fordbrook

Location

FORDBROOK Pelsall Lane, Rushall, Walsall, , WS4 1NG

Facilities
  • Refurbish Changing Pavilion (1)
  • Natural grass pitch improvements (4)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.4/4

Overall score

57% (6.9/12)

Project Focus

Adult female; Adult male; Youth female; Youth male

7

7. Doebank Park

Location

DOEBANK PARK Doe Bank Lane, Walsall, , WS9 0RQ

Facilities
  • Refurbish Changing Pavilion (1)
  • Refurbish Changing Pavilion (1)
  • Natural grass pitch improvements (4)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.3/4

Overall score

55% (6.6/12)

Project Focus

Adult male; Youth female; Youth male

13

13. Willenhall Memorial Park

Location

WILLENHALL MEMORIAL PARK Noose Lane, Willenhall, , WV13 3BU

Facilities
  • New Changing Pavilion (1)
  • Natural grass pitch improvements (10)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.2/4

Overall score

54% (6.4/12)

Project Focus

Adult female; Adult male; Small-sided teams and leagues; Youth female; Youth male

14

14. Clayhanger Park

Location

CLAYHANGER PARK Church Street, Clayhanger, Walsall, , WS8 7EG

Facilities
  • Refurbish Changing Pavilion (1)
  • Natural grass pitch improvements (3)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.1/4

Overall score

52% (6.2/12)

Project Focus

Adult female; Adult male; Youth female; Youth male

17

17. Glastonbury Crescent Estate

Location

Location details: Glastonbury Crescent Estate

Facilities
  • Small sided informal (MUGA) (1)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

1.9/4

Overall score

49% (5.9/12)

Project Focus

IMD / lower social economic groups; Small-sided informal; Small-sided recreational

19

19. Trevor Road Estate

Location

Location details: Trevor Road Estate

Facilities
  • Small sided informal (MUGA) (1)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

1.9/4

Overall score

48% (5.7/12)

Project Focus

Small-sided informal; Small-sided recreational; Small-sided teams and leagues

21

21. Rutter Street Arena

Location

Location details: Rutter Street Arena

Facilities
  • Small sided informal (MUGA) (1)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

1.7/4

Overall score

44% (5.3/12)

Project Focus

IMD / lower social economic groups; Small-sided informal; Small-sided recreational

20

20. Brownhills West Estate

Location

Location details: Brownhills West Estate

Facilities
  • Small sided informal (MUGA) (1)
Owner

Local Authority

Deliverability score

Low (1/4)

NFFS outcome score

1.1/4

Overall score

27% (3.2/12)

Project Focus

IMD / lower social economic groups; Small-sided informal; Small-sided recreational

A project's overall score provides an indication of its potential outcomes and deliverability only (weighted twice as much towards the outcomes score). It does not impact the likelihood or level of any potential investment.

Appendix B: Consultation List

09

  • Head of Sport- Walsall BC
  • Planning Policy Officer- Walsall BC
  • Head of Sport - Wolverhampton University (Walsall Campus)
  • Physical Activity Manager- Walsall Housing Association
  • Asset Management- Walsall BC
  • Environmental Resources Manager- Walsall BC
  • Cohesion and Engagement lead- Walsall BC
  • Area Manager- Walsall BC
  • Public Health Manager- Walsall BC
  • League Secretary- Walsall Junior League
  • League Chairman- Lichfield and District League
  • Head Coach- Aqsa United FC (Walsall)
  • School Sports Coordinator- Streetley Academy
  • Director- WBA foundation
  • Local Coordinator- Palfrey Local
  • Development manager- One Walsall
  • Chairman- Broadway West Sports Association
  • Head of Community- Walsall Football FC foundation
  • Club Chairman- Walsall Wood FC
  • Club Chairman - Rushall Olympic

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