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Local Football Facility Plan Dudley

Introduction

01

This is the Local Football Facility Plan (LFFP) for Dudley. It was commissioned by The Football Association, Premier League, Sport England and the Department for Digital, Culture Media and Sport and the Football Foundation. It was prepared by Knight, Kavanagh and Page (KKP) on behalf of a local steering group comprising of:

The Football Association

Football Foundation

Sport England

Birmingham County Football Association

Dudley Borough Council

Wolves Community Trust

The Albion Foundation

What is the goal?

Every local area in the Country will have a LFFP to enable investment in football facilities to be accurately targeted.

Who is behind this?

The Football Association, the Premier League and Sport England (on behalf of Government). This partnership finances the National Football Facility Strategy (NFFS) and commissions the Football Foundation to deliver it.

What is the purpose of this plan?

The national funding partners have significantly increased investment to accelerate efforts to deliver more and better football facilities for the grassroots game. The purpose of this plan is to identify the priority projects for potential investment in Dudley.

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Why invest in football facilities?

As the nation’s most popular team sport, football has the power to contribute positively to vital social outcomes and health priorities. To maximise this power, facilities have to be welcoming environments to attract first-time users and repeat visits, whether for informal, recreational or competitive football.

Research clearly and continually demonstrates the positive impact high-quality football facilities, in the right locations, can have on participation and enjoyment. Latent demand exists, but facility quantity and quality has to ‘step up’ if football is to reach out to everyone.

How are we going to do it?

£1.3billion has been spent by football and Government since 2000 to enhance existing football facilities and build new ones. However, more is needed if football and Government’s shared objectives for participation, individual well-being and community cohesion are to be achieved.

Nationally, direct investment will be increased – initially to £69 million per annum from football and Government (a 15% increase on recent years). Locally, the work has already started* - this LFFP will guide the allocation of 90% of national funds and forge stronger partnerships with local stakeholders to develop key sites. This, together with local match-funding will deliver over one billion pounds of investment into football facilities over the next 10-years.

What are the priorities for investment?

This LFFP, with guidance from local partners, has developed a list of high level projects for potential investment. Each is aligned to the investment priorities set out in the National Football Facilities Strategy, which include:

  • 1,000 new 3G football turf pitches (FTPs): in a mix of sizes and settings, dependent upon local needs. All aimed at enhancing the quality of the playing experience.
  • 20,000 improved natural-turf pitches: to help address drop-off due to a poor playing experience.
  • 1,000 new changing pavilions / clubhouses: all linked to priority sites.
  • Small-sided facilities: to grow the small-sided game for teams & leagues, recreational and informal play.

What outcomes will be achieved?

The priority projects for potential investment identified in this plan will help develop a sustainable network of quality facilities to drive participation across all parts of the game. Central to this are five key success factors: quality, inclusivity, sustainability, engagement and usage. Each identified project takes account of these factors.

How should this plan be used?

This LFFP will, in effect, be the go-to document for football facility investment in Dudley.

Whilst it identifies priority projects for potential investment, it does not guarantee the success of future funding applications. Each project must still follow an application process to show how it will deliver key participation outcomes, become a quality & sustainable facility and demonstrate suitable match-funding.

When each project is in a position to proceed, the Football Foundation will determine a suitable timeframe to submit a grant application and pre-application support will be provided by Birmingham County FA and the Football Foundation.

Set a 10-Year vision to transform local football facilities
Identify priority projects to be delivered
Act as an investment portfolio for projects that require funding
Be updated up on a regular basis

How should this plan NOT be used?

A LFFP is an investment portfolio of priority projects for potential investment - it is not a detailed demand and supply analysis of all pitch provision in a local area. It cannot be used as a replacement for a Playing Pitch Strategy (PPS) and it will not be accepted as an evidence base for site change of use or disposal.

A LFFP will however build on available/existing local evidence and strategic plans and may adopt relevant actions from a PPS and/or complement these with additional investment priorities.

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Dudley

02

Local area

Dudley is in the West Midlands region.The current population of the Authority (ONS 2017 Mid-Year Estimate) is 319,419. This is expected to rise to 335,097 by 2039.

37.3% of the Dudley population is within NS SEC classification 6-8 (lower socio-economic groups) which is higher than the national average (30.6%).

Dudley’s ethnic composition is primarily classed as White (90%) which is higher than the national average (85.4%).

The proportion of Dudley’s population represented by the BAME community is 10%. This is below the national average (14.6%).

Demographics

  • 319,419 Current population (2017)
  • 335,113 Projected population (2039)
  • 9th most deprived out of 30 local authorities in the region
  • 118th most deprived out of 326 local authorities in England

Ethnicity data

  • Asian (6.05%)
  • Black (1.49%)
  • Mixed (1.84%)
  • Other (0.62%)
  • White (89.99%)
33%
30%
26%

% of people that are inactive

  • Dudley
  • Region
  • England

ONS data and Sport England Active Lives Survey 2016/17

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Local partners

Local Authority

The Council identifies that football is not a strategic priority, but that health and wellbeing is a key focus. Whilst its Parks department continues to maintain outdoor spaces including formal pitch provision to varying degrees over recent years dependent on incumbent political direction, as of March 2018 there is no lead officer for Sport within Dudley Council, this responsibility now under the auspices of public health.

The Local Authority manages all strategic leisure provision within Dudley, including flagship venues such as Halesowen and Dudley Leisure Centre and the Dell Stadium. Plans have recently been approved to relocate Dudley Leisure Centre as part of a £25 million scheme and also to refurbish Halesowen and also Stourbridge Leisure Centres.

County Football Association

The County FA plays a key role in the development of football in Dudley. Beyond administering the National Game and supporting affiliated clubs, it does effective work around diversity and inclusion within the City, especially in supporting participation and inclusion in areas of societal challenge. This includes delivery linked with anti-terrorism agencies, key local faith centres and community representatives. The County FA has lead officers for facilities, diversity, equality, female and disability football and will play a key part in delivering outcomes of this plan. Birmingham County FA is dedicated to consistently providing high customer satisfaction by offering high quality provision of football across areas of the West Midlands.

Football Foundation

The Regional Engagement Manager and Regional Technical Project Manager at the Football Foundation work collaboratively with the County FA to provide pre-application support to priority projects for potential investment.

Football Foundation Investment

9 Total grants
  • £4,623,891 Total project cost
  • £3,263,475 Total grant value
  • 8 Sites improved
  • 4 New 3G FTPs
  • 5 Changing rooms / pavilions
  • 0 Grass pitches improved

See Football foundation website for more info http://www.footballfoundation.org.uk/impact/where-our-money-goes

Sport England

Has a network of planning managers who have a statutory role in the planning system to protect playing fields and provide consultation responses to planning applications relating to sporting facilities . They also play a key role in strategic planning for sports facilities, providing advice and support to local authorities to assess need for facilities in their local area.

Professional Club Community Organisations (CCOs)

These continue to expand and enhance their range of community delivery, offering a variety of programmes and services to support local communities (sporting and non-sporting). The Wolves Community Trust and The Albion Foundation run a variety of health, education, engagement, football and sporting activities within the local area.

Local leisure operator

There is no leisure operator for community football facilities in Dudley, with the Council's three leisure centres and premier outdoor sports venue The Dell Stadium all operated in-house. None of the three leisure centres have outdoor football provision but offer sports halls able to be used for indoor football.

Local consultation

This has taken place with a broad and diverse set of community groups in Dudley. Twenty individuals (representing 18 local organisations) were consulted. These include:

  • Active Black Country
  • Dudley Council for Voluntary Service
  • Churches Housing Association of Dudley & District (CHADD)
  • Phase Trust
  • Dudley inclusive (Streetgames)

(See Appendix B for full list of consultees)

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Local football

Clubs

There are over 91,000 community football teams in England, spread over an expansive network of clubs and leagues. Dudley has a total of 315 teams, which is comparable to local areas of a similar size.

The FA is investing to support clubs both on and off the pitch which includes an aim to have a qualified FA coach with every youth team by 2020/21. In addition, it will support 1,000 clubs to create full player pathways from youth to adult teams and develop 150 community football hubs with male and female pathways, disability and recreational playing opportunities.

Over the last 10-years there has been a significant national increase in the number of large multi-team football clubs. In Dudley, approximately ten clubs have more than 10 registered teams. The largest of these (based upon 2017-18 affiliation data) are:

  • Kewford Eagles - 36 teams
  • Halas Hawkes - 20 teams
  • Wordsley Wasps - 19 teams
  • Sedgley Scorpions - 17 teams
  • Stourbridge Juniors - 17 teams
  • Forest Falcons - 16 teams
  • PS Olympic - 15 teams
  • Withymoor Colts - 15 teams

Affiliated Teams

315 Teams
  • 74 Adult male teams
  • 6 Adult female teams
  • 122 Youth male teams
  • 11 Youth female teams
  • 8 Disability teams
  • 85 Mini-soccer teams

*The FA Whole Game System - Season 2017/18

Leagues

One league operates in Dudley. It offers competitive opportunities for many different players, including mini soccer and youth. While there are no specific league opportunities for disability football within Dudley, there is however suitable provision provided in neighboring Sandwell and Birmingham.

Dudley's largest local leagues (2017-18) is the Stourbridge & District Youth League with 411 teams, playing on a central venue basis at multiple sites for mini soccer and as a home and away format for youth matches.

The County FA reports that there is some cross boundary migration in Dudley due to teams migrating outwards to the Bilston Partnership Youth League, Walsall Junior Youth League and Warley Sunday League.

Disability football

There are 9.4 million people in England with a long-standing limiting disability, illness or condition which equates to 18% of the population – almost one in five. Football playing opportunities should be flexible, inclusive and accessible for everyone, whatever their level of ability. This could entail inclusion in mainstream activity or teams / sessions specifically for people with a disability.

In Dudley there are four football teams / sessions specifically for people with a disability. It is a priority of the County FA to grow this provision. For talented players the FA runs regional centres and England national squads.

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Women and girls

The FA has big ambitions for the female game and aims to double levels of participation by 2020. To achieve this requires a combined effort across four pathways: education, recreation, competition and talent.

Education environments have a huge impact on the first experience of football for young girls. This pathway can offer many opportunities for females of all ages to develop and grow a lifelong interest in football.

FA Wildcats girls football centres provide the first step on the recreational pathway, the programme provides girls aged 5-11 with regular opportunities to play football in a fun and engaging environment. Dudley has three FA Wildcats girls football centres and the priority is to grow this activity.

At 20, Dudley’s number of female teams is comparable local areas of a similar size. The County FA’s priority is to support existing clubs to grow and encourage more clubs to develop playing opportunities for females. The local girls league is the Central Warwickshire Girls League and matches are played on a home and away basis. The league is expected to grow its provision in future years. The local adult female league is the Birmingham County Women’s League and matches are played on a home and away basis and the league is expected to sustain its provision in future years.

For talented players, the most local FA Regional Talent Club (RTC) is West Bromwich Albion Ladies which is located in Sandwell. Higher level talent pathway opportunities are also provided regionally and nationally by the FA, culminating in the England Women’s national squads. The most local Women’s Super League team is Birmingham City Ladies which provides player pathway opportunities for gifted and talented female players and a spectator interest for fans.

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Small-sided football

Many different types of small-sided football are played in England, from teams and leagues to recreational and informal. It is an established and important part of the modern game.

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Small-sided teams & leagues are organised and competitive activities; typically with players registered to clubs and affiliated to leagues and their County FAs. Examples include Futsal and local small-sided leagues running at venues such as sports halls, 3G FTPs or small-sided 3G centres.

Key local providers include:

  • Goals Dudley
  • Goals Blackheath
  • Leisure Leagues, Thorns Leisure Centre

Futsal is an exciting, fast-paced, small sided team game that is widely played across the world. Typically it’s played on an indoor surface with hockey-sized goals and a size 4 football with reduced ball bounce. It is the FA’s aim to ensure Futsal is available across the country.

There are currently no futsal teams in Dudley. It is a priority for the County FA to grow Futsal for male, female, youth and adult players .

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Recreational football

Recreational football is played where facilities are typically booked and there might be someone to help organise. Examples include FA Just Play sessions, walking football and casual pitch hire for small-sided match play.

There are currently no FA Just Play Centres in Dudley. Walking football sessions are delivered by a range of community organisation such as The Albion Foundation. Walking football and Just Play are areas that the County FA has prioritised for further growth and development. Other local recreational football programmes include pro-club community scheme activity/casual bookings which are delivered by a range of organisations including The Albion Foundation.

Informal football

Informal football is played in local parks and green spaces – it is free, open access and often played spontaneously (normal clothing is worn). Common examples include a kick-about at a local park or on a multi-use games area (MUGA).

Summary

The key strengths of local football in Dudley include mini soccer and Youth provision and it is recommend that this is sustained and also encouraged to grow further. However, gaps in provision do exist, these include girls and woman’s football, futsal and recreational football.

It is therefore recommended that the future football development priorities for Dudley are:

  1. Sustain and grow girls and woman’s football
  2. Sustain and grow girls Wildcats Centres
  3. Explore opportunities linked to Futsal
  4. Sustain and grow disability football
  5. Explore recreational football opportunities


The facilities required to assist this are now set out in the Assets and Opportunities section.

Additionally, each priority project that progresses to a funding application via the Football Foundation will produce a detailed ‘site development plan’ specifying all football development activity, usage and key partner engagement.

Assets and Opportunities

03

This section reviews existing football facility assets in Dudley. It identifies current issues and presents opportunities for improvements, including a list of priority projects for potential investment.

Local assets and opportunities have been reviewed inline with four investment priorities:

  1. 3G FTPs
  2. Improved grass pitches
  3. Changing room pavilions / clubhouses
  4. Small-sided facilities

To ensure a consistent and high quality approach, each local area has been reviewed applying a standard approach, supplemented by input from consultation with local partners and stakeholder organisations.

While each investment priority is reviewed individually, it is understood that they can be inter-reliant; account is, thus, taken of these potential connections.

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3G Football Turf Pitches (FTPs)

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Improved Grass Pitches

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Changing room pavilions/ clubhouses

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Small-sided facilities

3G Football Turf pitches (FTPs)

04

3G FTPs are a high quality and indispensable part of modern football facilities; their impact cannot be underestimated. In recent years the industry has seen major innovations and improvements to artificial surfaces (and sports lighting). This has created playing surfaces that replicate a good standard natural turf pitch whilst significantly increasing levels of use (x20). All FTPs must have sports lighting to achieve this.

The high quality, consistent playing surface is the ideal environment to play the game and for young people to learn. With regular maintenance programmes, FTPs can be heavily used all year round with no decline in quality. They almost completely negate annoying fixture cancellations during winter months, helping football to be a key part of a regular physical activity habit.

High capacity levels offer a great opportunity to embrace all formats and engage all participants. A full-sized 3G caters for an average of 1,200 participants per week and is suitable for various location types. That means being fully inclusive to all sections of the community, with a particular focus on under-represented groups such as women and girls, people with a disability, BAME communities and people from lower socio-economic groups.

The way 3G FTPs are used is rapidly changing; current line-marking systems allow for match play across all formats of football (5v5, 7v7, 9v9 and 11v11). This enables significant levels of match-play to be transferred from grass to 3G.

The national ‘Mini Pitch’ programme delivers small 3G FTPs at primary school sites to provide a high quality introduction to football and get children more physically active. While mini pitches are reviewed in this section, they are not included in the demand and supply analysis for 3G FTPs.

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Assets and Opportunities

FA data states that there are currently five full size 3G FTPs in Dudley for football, all of which are available for community use. There are also three small sided 3G FTPs of 60x40 metre size or greater. This totals eight 3G FTPs of varying sizes available for community football.

The Dudley PPS identifies a need for seven full size 3G FTPs, a shortfall of at least five full sized 3G FTPs. However, new full sized pitches have since been delivered at Dudley College, Leasowes Sports Centre and the Dell Stadium; the two latter recent conversions from sand based surfaces to 3G. Hillcrest School was also successful in securing Football Foundation funding for the creation of a new full size 3G FTP with construction pending. The project has faced challenges posed by onsite mineshafts but development is soon to begin.

This reduces the shortfall to one full size pitch required. The geographical spread of existing facilities is fairly even, though there is identified need for additional provision in both the Brierley Hill and North Dudley areas.

Existing available full sized 3G FTPs in Dudley:

  • Leasowes Sports Centre
  • Priory Road 3G Football Complex (Dudley College)
  • Redhill School
  • The Dell Stadium
  • Thorns Leisure Centre/College
  • Summerhill School (small sided)
  • The Crestwood School (small sided)
  • The Dormston Centre (small sided)


Additionally, there are currently three small-sided 3G FTP centres in Dudley:

  • Goals Soccer Centre (Dudley)
  • Powerleague (Halesowen)
  • The Ellowes Hall Sports College


Powerleague recently announced the planned closures of 13 centres as part of a restructuring of its assets. These sites are anticipated to close in January 2019, one of which is its site in Halesowen. Small sided football is mainly serviced by the commercial market in Dudley and the subsequent impact of closure on small sided football should be monitored.

Dudley is subject to land constraints around sites feasibly able to be developed to accommodate 3G FTPs. Sites across the Borough are affected by mineshafts which impact on development of built facilities, a legacy to Dudley’s industrial past. Examining the extent of these and subsequently remedying them significantly increases project cost and influences site selection and risk heavily.

Four the five available full size 3G FTPs are on the FA Register for 3G FTPs (meaning they are quality checked and can be used for football match play). It is strongly recommend that Thorns Leisure Centre/College is on the register to enable more match play on 3G.

There a further 22 3G FTPs smaller than 60x40m in size (some located at aforementioned small sided centres) across Dudley.

5 Current 3G FTPs
1 More 3G FTPs required
1 More small-sided 3G FTPs required

Priority projects

Two priority projects for potential investment have been identified, which will result in the development of one new full sized 3G FTP and one new small sided 3G FTP:


1 - North Dudley Area - new floodlit 11v11 3G FTP

  • Existing football facilities: Site TBC
  • Potential users: Sedgeley Scorpions FC (inc girls) x12 teams, Gornal Athletic Minors x8 teams, Sedgeley White Lions x10 teams
  • Rationale: participation growth in: junior football, senior football, women and girls football.

Further to the project identified above, there is requirement for one more full sized 3G FTP in the Brierley Hill area. However, this has been identified as being best pursued at Eagle Park (Kewford Eagles) in South Staffordshire rather than within Dudley. The Club considers itself to be Dudley based but its home ground is located just over the local authority border within South Staffordshire, therefore whilst the project is a priority for Dudley based demand, it features as a priority project within the South Staffordshire LFFP given South Staffordshire District Council acts as the planning authority for the land.

2 - Bishop Milner Catholic College - new floodlit 7v7 3G FTP

  • Existing football facilities: floodlit small sided sand based artificial grass pitch.
  • Current users: affiliated team training, public recreational football users.
  • Rationale: participation growth in: junior football, women and girls football, recreational football.

Priority projects for 3G FTPs

Pitchfinder

Improved Grass Pitches

05

Playing fields are one of the most important resources for sport in England. All football players should have the opportunity to play on good quality grass pitches. However, FA data shows that 63% of pitches in England are poor / low standard and 1 in 6 games are cancelled. As such, poor pitch quality is consistently cited as the number one issue for players.

The priority is, therefore, to sustainably improve grass pitch quality across all main pitch owners (local authorities, education establishments and clubs). However, the level of maintenance required to obtain good quality standards is regularly affected by restricted budgets and limited knowledge/ training. Compaction and grass coverage are two key causes of poor quality pitches. Both are commonly treated via a maintenance driven solution (and do not necessarily require costly drainage schemes).

Playing fields are also valuable resources for informal play and open-access sites are encouraged but, for many, problems such as dog fouling and vandalism mean that they need to be protected with mitigation measures such as fencing.

In many local areas the key challenge is to create a sustainable approach to provide good quality football pitches for the long-term. Many local authorities (78%) intend to increase pitch hire fees in the future. However, many players (63%) believe facilities are already expensive and some (16%) believe prices are prohibitive. A sustainable solution should, therefore, carefully balance pitch quality and affordability.

While the education sector (37%) and local authorities (32%) are still the principal asset owners of grass pitches, clubs / leagues own or maintain an increasing share (currently 25%). Assets and opportunities have been considered across each sector.

Although large (3+ pitch) strategic sites are important and make up much of the project list within the LFFPs, this does not mean that other club, league and community/voluntary sites are not important or eligible for funding. These sites are key to the Football Foundation's Grass Pitch Programme to deliver 20,000 good quality pitches.

For more information click here.

PitchPower

The PitchPower app is the gateway to any grass pitch improvement funding. It is the tool that will allow clubs and organisations to complete pitch inspections and access funds.

If you haven't signed up and completed a PitchPower pitch inspection, you will need to do this before you can apply for the Grass Pitch Maintenance Fund.

Learn more by clicking here.

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Assets and opportunities

PitchFinder data indicates that there are currently 18 grass pitch sites in Dudley with three or more full-size pitch equivalents containing 70 grass pitches. A further four sites accounting for ten pitches have been identified by the steering group as strategically important, therefore totalling 22 key sites in all with 80 pitches.

Of these, none are considered to be good quality, 46 are of standard quality and 34 poor quality. Local consultation shows no common issues other than basic maintenance regimes at most Council management sites.

In light of anticipated cuts to Council budget and likely impact on non-statutory services , there is a need to support the long-term sustainability and improvement of Council managed sites.

This may be achieved through capacity building of tenant clubs and support through equipment and storage facilities to enable clubs to improve quality of pitches on which they play. However, it would need to incorporate some form of security of use if not tenure, for example through self-management agreement or license.

22 Key grass pitch sites
10 Sites prioritised for improvement
36 Full-sized pitch equivalents at these sites

Priority projects

Ten priority projects for potential investment have been identified, some of which have less than three adult pitches or equivalent.

Pitch quality rating was evidenced by PPS data and qualified by local partners. Due to the significant number of grass pitch sites in Dudley local partners did not select all sites and prioritised only ten, containing 36 full-size pitch equivalents. The prioritisation was informed by local partners with the rationale of selecting sites that had the most pitches, poor quality and/or that were most well utilised.

3 - Dudley Wood Playing Fields - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x3
  • Current users: four affiliated adult teams.
  • Rationale: participation growth in: senior football.


4 - Homer Hill Playing Fields - natural grass pitch improvements

  • Existing football facilities: standard quality grass football pitches x2 (further overmarking occurs )
  • Current users: Halas Hawks Juniors x18 teams
  • Rationale: participation growth in: junior football, women and girls football.


5 - Former Coseley School/Leisure Centre - natural grass pitch improvements

  • Existing football facilities: standard quality grass football pitches x7, full sized sand based artificial grass pitch
  • Current users: affiliated teams x9
  • Rationale: participation growth in: junior football, senior football.


6 - Sledmore Queen Elizabeth II Playing Fields - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x4
  • Current users: affiliated football
  • Rationale: participation growth in: junior football, senior football.


7 - Hurst Green Park - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x4
  • Current users: affiliated football
  • Rationale: participation growth in: junior football, senior football.


8 - Donkey Pool Queen Elizabeth II Playing Fields - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x4
  • Current users: affiliated football
  • Rationale: participation growth in: junior football, senior football.


9 - Wollaston Recreation Ground - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x2
  • Current users: affiliated teams x10
  • Rationale: participation growth in: junior football, senior football, women and girls football.


10
- South Road Playing Fields - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x3
  • Current users: affiliated teams x9
  • Rationale: participation growth in: junior football, senior football


11 - Junction Road Playing Fields - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x2
  • Current users: Redhill School, Amblecote Athletic.
  • Rationale: participation growth in: junior football, senior football.


12 - King George V Park (Stourbridge) - natural grass pitch improvements

  • Existing football facilities: poor quality grass football pitches x5
  • Current users: affiliated teams x6, including Wordsley Wasps x4 teams.
  • Rationale: participation growth in: junior football, senior football, women and girls football.

Priority projects for improved grass pitches

Pitchfinder

Changing room pavilions/clubhouses

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These can provide a number of different benefits. While the primary function is normally the provision of changing rooms to accommodate match-play and training (for players and officials), there can be equal value in facilities such as community and education rooms, catering facilities and spectator toilets.

Each project will take a progressive approach to pavilions and clubhouses (beyond the provision of changing rooms) and be open to new opportunities to engage the whole community. That means, creating environments that are welcoming to players, spectators, volunteers, officials and all sections of the community.

Such assets should support other investment priorities (e.g. 3G FTPs and grass pitches) and be located at sites that will have the greatest impact on local communities. To ensure this, focus is given to sites with three or more full-size pitch equivalents. However, as pitch quality is the number one priority for players this is prioritised before investment in changing room pavilions /clubhouses.

Clearly, facilities need to be well managed and maintained to keep them in a good state of repair. Consideration will be given to reviewing the best operator solution for key sites and the installation of revenue generating features such as catering facilities and community rooms. To achieve this, business plan support will be given to each priority project as it progresses to an application to the Football Foundation.

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Assets and opportunities

Of the 18 key sites with three or more full-size pitch equivalents in Dudley, 14 have suitable changing room pavilions/clubhouses and three have facilities that need improvement/replacement. Only Newfield Park Primary School is not serviced by onsite provision but is not considered to require changing facilities.

Furthermore, changing rooms at Homer Hill Playing Fields were recently improved in September 2018 without Football Foundation funding and are now in operation. The site is a key location for the development of women and girls football, used by Halas Hawks as part of a multi-agency approach including the active Friends Of group onsite.

13 key sites have suitable changing rooms/ pavilions/ clubhouses
4 require improvement/replacement
0 have no facilities and require new builds

Priority projects

Four priority projects for potential investment have therefore been identified. Each project was deemed to have an unsuitable pavilion requiring replacement or refurbishment, or new provision to support other facility development:

3 - Dudley Wood Playing Fields - refurbish changing pavilion

  • Existing football facilities: poor quality grass football pitches x3
  • Current users: four affiliated adult teams.
  • Rationale: participation growth in: senior football.


5 - Former Coseley School/Leisure Centre - new changing pavilion

  • Existing football facilities: standard quality grass football pitches x7, full sized sand based artificial grass pitch
  • Current users: affiliated teams x9
  • Rationale: participation growth in: junior football, senior football.


10
- South Road Playing Fields - refurbish changing pavilion

  • Existing football facilities: poor quality grass football pitches x3
  • Current users: affiliated teams x9
  • Rationale: participation growth in: junior football, senior football.


12 - King George V Park (Stourbridge) - refurbish changing pavilion

  • Existing football facilities: poor quality grass football pitches x5
  • Current users: affiliated teams x6, including Wordsley Wasps x4 teams.
  • Rationale: participation growth in: junior football, senior football, women and girls football.


Dudley Borough Council has developed new changing pavilion at Donkey Pool Playing Fields and has also installed a code access lock system with once redeemable code which it reports has been successful. There may be opportunities to extend use of this system across a network of local authority managed changing pavilions.

Priority projects for improved changing pavilions/clubhouses

Pitchfinder

Small-sided facilities

07

Good facilities are important to all small-sided football players, but it is important to understand the different formats of the small-sided game and the various facility types they relate to.

Research suggests that small-sided players in teams & leagues, and in recreational sessions, prefer a 3G surface type because it replicates a good standard natural turf pitch. These facilities have already been covered in the 3G FTP section of this LFFP.

Indoor environments currently accommodate 20% of football participation and are also popular with players in teams & leagues and recreational sessions . Indoor sports halls are most popular, along with some community halls and indoor 3G centres. Environments need to be engaging, have clear line-marking and the correct size goalposts.

Informal players require facilities that are open and free to access as this enables play opportunities that are often spontaneous. In these circumstances multi-use games areas (MUGAs) can be effective in areas of high urban population and limited green space. Such facilities can be modern, bright, creative and engaging. While this plan will identify suitable locations for such facilities, the design and specifics of the facility type can be agreed at a later stage with Football Foundation staff when projects are ready to progress to pre-application stage.

Parks and open green spaces are also important to informal play and require goalposts and zones that are free from litter and dog fouling.

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Priority projects

0 Better indoor spaces
1 MUGAs
0 Better parks/ open green spaces

Indoor

Sport England Active Places data identifies 21 sites with sports halls of sufficient size to accomodate to four or more badminton courts in Dudley.

The largest is Thorns Leisure Centre/Collegiate Academy which has a sports hall accommodating 10 badminton courts. There are two sites which have halls of eight court size, meaning that in total there are three double court halls in Dudley of sufficient size to be marked with a futsal pitch.

Key indoor spaces for indoor football include:

  • Dudley Leisure Centre - 4 badminton courts
  • Crystal Leisure Centre - 8 badminton courts
  • Leasowes Sports Centre - 4 badminton courts
  • Thorns Leisure Centre/Collegiate Academy - 10 badminton courts
  • Sixes Football Centre - indoor warehouse facility with one carpeted and two 3G courts


No projects for the improvement of indoor football provision have been identified. There are a number of commercial small sided football providers which are considered to service the recreational market alone for the most part. Working in partnership with these may help elicit greatest outcomes in participation.

There are future plans for the relocation of Dudley Leisure Centre and the development of a new sports hall may present opportunity for the development of indoor football and futsal.

Current indoor spaces assets

Pitchfinder

Multi-use Games Areas (MUGAs)

One potential opportunity for refurbishment of an existing MUGA has been identified. The rationale is based on the site being in an area of high urban population, high levels of deprivation and high levels of lower social economic groups:

13 - Halesowen/Dudley Yemeni Community Centre - refurbish MUGA

  • Existing football facilities: poor quality floodlit MUGA
  • Current users: Halesowen/Dudley Yemeni Community Centre
  • Rationale: participation growth in: informal football, recreational football, BAME participation, IMD/lower social economic groups.

Parks and open green spaces

The Dudley Green Spaces Asset Management Plan identifies that approximately 30% of Dudley Borough’s surface area is made up of green spaces.

Following local consultation, no locations were identified at this time to support small-sided informal football. Dudley Council is soon to undertake additional work around its open spaces provision which will provide opportunity to better understand in detail issues around quality and supply of free to access football provision in parks and recreation grounds.

Priority projects for MUGAs

Pitchfinder

Appendix A: Priority Project List

08

This list compiles all of the priority projects for potential investment. Each project has been scored against two principle factors: deliverability and outcomes (quality, inclusivity, sustainability, engagement and usage).

The list will be used flexibly; a projects ‘rating’ does not determine the exact order that it will progress to a funding application to the Football Foundation as we understand there are many factors that influence this. The process for moving a project from this list and into the ‘pre-application stage’ will be managed by the Football Foundation.

13

13 - Halesowen/Dudley Yemeni Community Centre

Location

Location details: Halesowen/Dudley Yemeni Community Centre

Facilities
  • Small sided informal (MUGA) (1)
Owner

Other

Deliverability score

High (3/4)

NFFS outcome score

3.4/4

Overall score

81% (9.7/12)

Project Focus

BAME; IMD / lower social economic groups; Small-sided informal; Small-sided recreational

2

2 - Bishop Milner Catholic College

Location

BISHOP MILNER CATHOLIC COLLEGE BURTON ROAD, DUDLEY, , DY1 3BY

Facilities
  • New 7v7 Floodlit 3G FTP (1)
Owner

Education

Deliverability score

High (3/4)

NFFS outcome score

3.2/4

Overall score

79% (9.4/12)

Project Focus

Mini-soccer; Small-sided recreational; Youth female; Youth male

1

1 - North Dudley Area

Location

Dudley North , Dy1 3de

Facilities
  • New 11v11 Floodlit 3G FTP (1)
Owner

Football club

Deliverability score

High (3/4)

NFFS outcome score

3.1/4

Overall score

76% (9.1/12)

Project Focus

Adult female; Adult male; Mini-soccer; Youth female; Youth male

4

4 - Homer Hill Playing Fields

Location

HOMER HILL RECREATION GROUND WEST ROAD, HALESOWEN, , B63 2US

Facilities
  • Natural grass pitch improvements (2)
Owner

Education

Deliverability score

High (3/4)

NFFS outcome score

2.9/4

Overall score

73% (8.8/12)

Project Focus

Mini-soccer; Youth female; Youth male

10

10 - South Road Playing Fields

Location

SOUTH ROAD PLAYING FIELDS South Road, Stourbridge, , DY8 3RJ

Facilities
  • Natural grass pitch improvements (3)
  • Refurbish Changing Pavilion (1)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

2.9/4

Overall score

73% (8.8/12)

Project Focus

Adult male; Mini-soccer; Youth female; Youth male

11

11 - Junction Road Playing Fields

Location

JUNCTION ROAD PLAYING FIELDS JUNCTION ROAD, STOURBRIDGE, , DY8 1JU

Facilities
  • Natural grass pitch improvements (2)
Owner

Local Authority

Deliverability score

High (3/4)

NFFS outcome score

2.9/4

Overall score

73% (8.8/12)

Project Focus

Adult male; Youth female; Youth male

3

3 - Dudley Wood Playing Fields

Location

DUDLEY WOOD PLAYING FIELDS SWALLOW CLOSE, DUDLEY, , DY2 9TB

Facilities
  • Natural grass pitch improvements (3)
  • Refurbish Changing Pavilion (1)
Owner

Education

Deliverability score

High (3/4)

NFFS outcome score

2.4/4

Overall score

66% (7.9/12)

Project Focus

Adult male

5

5 - Former Coseley School/Leisure Centre

Location

COSELEY LEISURE CENTRE COSELEY SPORTS CENTRE, THE COSELEY SCHOOL HENNE DRIVE, COSELEY, , WV14 9JW

Facilities
  • Natural grass pitch improvements (7)
  • New Changing Pavilion (1)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.9/4

Overall score

65% (7.8/12)

Project Focus

Adult male; Mini-soccer; Youth female; Youth male

7

7 - Hurst Green Park

Location

HURST GREEN PARK MIDDLEFIELD AVENUE, HALESOWEN, , B62 9QJ

Facilities
  • Natural grass pitch improvements (4)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.9/4

Overall score

65% (7.8/12)

Project Focus

Adult male; Mini-soccer; Youth female; Youth male

8

8 - Donkey Pool Queen Elizabeth II Playing Fields

Location

DONKEY POOL PLAYING FIELDS PRIORY ROAD, DUDLEY, , DY1 4DS

Facilities
  • Natural grass pitch improvements (4)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.9/4

Overall score

65% (7.8/12)

Project Focus

Adult male; Mini-soccer; Youth female; Youth male

9

9 - Wollaston Recreation Ground

Location

WOLLASTON RECREATION GROUND High Street, Wollaston, Stourbridge, , DY8 4NL

Facilities
  • Natural grass pitch improvements (2)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.9/4

Overall score

65% (7.8/12)

Project Focus

Adult female; Adult male; Mini-soccer; Youth female; Youth male

12

12 - King George V Park (Stourbridge)

Location

KING GEORGE V PARK BELLE VUE, STOURBRIDGE, , DY8 5BT

Facilities
  • Natural grass pitch improvements (5)
  • Refurbish Changing Pavilion (1)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.9/4

Overall score

65% (7.8/12)

Project Focus

Adult female; Adult male; Mini-soccer; Youth female; Youth male

6

6 - Sledmore Queen Elizabeth II Playing Fields

Location

SLEDMERE PLAYING FIELDS Stirling Road, Dudley, , DY2 8EU

Facilities
  • Natural grass pitch improvements (4)
Owner

Local Authority

Deliverability score

Medium (2/4)

NFFS outcome score

2.7/4

Overall score

61% (7.3/12)

Project Focus

Adult male; Mini-soccer; Youth female; Youth male

A project's overall score provides an indication of its potential outcomes and deliverability only (weighted twice as much towards the outcomes score). It does not impact the likelihood or level of any potential investment.

Appendix B: Consultation List

09

  • Football Development Officer - Birmingham FA
  • Engagement Manager - Football Foundation
  • Planning Manager - Sport England
  • Head of Sport & Leisure Services - Dudley Borough Council
  • Parks Development Manager - Dudley Borough Council
  • Group Manager - Dudley Borough Council
  • Director - The Albion Foundation
  • General Manager - Wolves Community Trust
  • Sports Development Manager - Dudley College
  • Sport & Physical Activity Manager - Halesowen College
  • Representative - Stourbridge Youth & Girls FC
  • Representative - Stourbridge FC
  • Secretary- Halas Hawks FC
  • Representative - Dudley Town FC
  • Chief Executive - Gornal Athletic FC
  • Chairman - Lye Town FC
  • Dudley Council for Voluntary Service (DCVS)
  • Churches Housing Association of Dudley & District (CHADD)
  • Phase Trust
  • Dudley inclusive (Streetgames)

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