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This is the Local Football Facility Plan (LFFP) for Cannock Chase. It was prepared by Knight, Kavanagh and Page (KKP) with support from local partners, including:
Every local area in the Country will have a LFFP to enable investment in football facilities to be accurately targeted.
The Football Association, the Premier League and Sport England (on behalf of Government). This partnership finances the National Football Facility Strategy (NFFS) and commissions the Football Foundation to deliver it.
The national funding partners have significantly increased investment to accelerate efforts to deliver more and better football facilities for the grassroots game. The purpose of this plan is to identify the priority projects for potential investment in Cannock Chase.
As the nation’s most popular team sport, football has the power to contribute positively to vital social outcomes and health priorities. To maximise this power, facilities have to be welcoming environments to attract first-time users and repeat visits, whether for informal, recreational or competitive football.
Research clearly and continually demonstrates the positive impact high-quality football facilities, in the right locations, can have on participation and enjoyment. Latent demand exists, but facility quantity and quality has to ‘step up’ if football is to reach out to everyone.
£1.3billion has been spent by football and Government since 2000 to enhance existing football facilities and build new ones. However, more is needed if football and Government’s shared objectives for participation, individual well-being and community cohesion are to be achieved.
Nationally, direct investment will be increased – initially to £69 million per annum from football and Government (a 15% increase on recent years). Locally, the work has already started* - this LFFP will guide the allocation of 90% of national funds and forge stronger partnerships with local stakeholders to develop key sites. This, together with local match-funding will deliver over one billion pounds of investment into football facilities over the next 10-years.
This LFFP, with guidance from local partners, has developed a list of high level projects for potential investment. Each is aligned to the investment priorities set out in the National Football Facilities Strategy, which include:
The priority projects for potential investment identified in this plan will help develop a sustainable network of quality facilities to drive participation across all parts of the game. Central to this are five key success factors: quality, inclusivity, sustainability, engagement and usage. Each identified project takes account of these factors.
This LFFP will, in effect, be the go-to document for football facility investment in Cannock Chase.
Whilst it identifies priority projects for potential investment, it does not guarantee the success of future funding applications. Each project must still follow an application process to show how it will deliver key participation outcomes, become a quality & sustainable facility and demonstrate suitable match-funding.
When each project is in a position to proceed, the Football Foundation will determine a suitable timeframe to submit a grant application and pre-application support will be provided by Staffordshire County FA and the Football Foundation.
A LFFP is an investment portfolio of priority projects for potential investment - it is not a detailed demand and supply analysis of all pitch provision in a local area. It cannot be used as a replacement for a Playing Pitch Strategy (PPS) and it will not be accepted as an evidence base for site change of use or disposal.
A LFFP will however build on available/existing local evidence and strategic plans and may adopt relevant actions from a PPS and/or complement these with additional investment priorities.
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Cannock Chase is located in the West Midlands region. The current population of the Authority (ONS 2017 Mid-Year Estimate) is 99,126. This is expected to rise to 100,010 by 2039.
37.6% of the Cannock Chase population is within NS SEC classification 6-8 (lower socio-economic groups). This is above the national average (30.6%).
Cannock Chase's ethnic composition is primarily White (97.7%) and this is much higher than the national average (85.4%).
The proportion of Cannock Chase’s population represented by the BAME community is 2.3%. This is below the national average (14.6%).
Cannock Chase district is covered in a large part by the Cannock Chase Forest as well as the towns of Cannock, Rugeley and Hednesford. It is serviced by a strong transport infrastructure including the M6, M6 toll and A5 trunk road. It forms part of both the Greater Birmingham and Solihull Local Enterprise Partnership plus the Stoke-on-Trent and Staffordshire Local Enterprise Partnership.
*ONS data and Sport England Active Lives Survey 2016/17
Cannock Chase Council’s Corporate Plan (2018-2023) has two priorities; Promoting Prosperity and Community Wellbeing. Strategic objectives include promoting opportunities for healthy and active lifestyles, supporting vulnerable people, sustaining safe and secure communities and promoting attractive and healthy environments.
The local authority has a Playing Pitch Strategy under development. Emerging findings show a shortfall of youth 11v11, youth 9v9 and mini 5v5 pitches as well as a shortfall of one 3G FTP.
Cannock Chase is covered by Staffordshire County FA which provides governance and development support to all aspects of local football including coaches, referees, volunteers, clubs and leagues; supporting football for all. The County FA has a designated facilities investment lead officer who works to ensure the right facilities are located in the right locations.
The Regional Engagement Manager and Regional Technical Project Manager at the Football Foundation work collaboratively with the County FA to provide pre-application support to priority projects for potential investment.
*See Football Foundation website for more information: http://www.footballfoundation.org.uk/impact/where-our-money-goes
Has a network of planning managers who have a statutory role in the planning system to protect playing fields and provide consultation responses to planning applications relating to sporting facilities . They also play a key role in strategic planning for sports facilities, providing advice and support to local authorities to assess need for facilities in their local area.
These continue to expand and enhance their range of community delivery, offering a variety of programmes and services to support local communities (sporting and non-sporting). There is no active CCO in Cannock Chase.
Inspiring Healthy Lifestyles (Wigan Leisure Trust) is the key leisure operator in Cannock Chase. It currently operates three key sites including Chase and Rugeley leisure centres and the 5's Pavilion and Sports Ground, which hosts a floodlit 11v11 FTP.
This has taken place with a broad and diverse set of community groups in Cannock Chase. 12 individuals (representing 11 local organisations) were consulted. These include:
(See Appendix B for full list of consultees)
There are over 91,000 community football teams in England, spread over an expansive network of clubs and leagues. Cannock Chase has a total of 140 teams, which is comparable to local areas of a similar size.
The FA is investing to support clubs both on and off the pitch which includes an aim to have a qualified FA coach with every youth team by 2020/21. In addition, it will support 1,000 clubs to create full player pathways from youth to adult teams and develop 150 community football hubs with male and female pathways, disability and recreational playing opportunities.
Over the last 10-years there has been a significant national increase in the number of large multi-team football clubs. In Cannock Chase, seven clubs have more than 10 registered teams. The largest of these (based upon 2017-18 affiliation data) are:
*The FA Whole Game System - Season 2017/18
Five leagues operate in Cannock Chase. They offer competitive opportunities for many different players, including women and girls, disability, youth and adults.
Cannock Chase's largest local leagues (2017-18) include:
The County FA reports that there is some cross boundary migration in Cannock Chase due to teams migrating inwards and outwards to the Stafford, Lichfield, Burton, Walsall and South Staffordshire districts.
There are 9.4million people in England with a long-standing limiting disability, illness or condition which equates to 18% of the population – almost one in five. Football playing opportunities should be flexible, inclusive and accessible for everyone, whatever their level of ability. This could entail inclusion in mainstream activity or teams / sessions specifically for people with a disability.
In Cannock Chase there are three football teams / sessions specifically for people with a disability. It is a priority of the County FA to grow this provision. For talented players the FA runs regional centres and England national squads.
The FA has big ambitions for the female game and aims to double levels of participation by 2020. To achieve this requires a combined effort across four pathways: education, recreation, competition and talent.
Education environments have a huge impact on the first experience of football for young girls. This pathway can offer many opportunities for females of all ages to develop and grow a lifelong interest in football.
FA Wildcats girls football centres provide the first step on the recreational pathway, the programme provides girls aged 5-11 with regular opportunities to play football in a fun and engaging environment. Cannock Chase has two FA Wildcats girls football centres and the priority is to sustain this activity.
At six, Cannock Chase’s number of female teams is comparable to local areas of a similar size. The County FA’s priority is to support existing clubs to grow and encourage more clubs to develop playing opportunities for females. The local girls league is the Staffordshire Girls & Ladies League and matches are played on a home and away and central venue basis. The league is expected to grow and sustain its provision in future years. The local adult female league is also the Staffordshire Girls & Ladies League and matches are played on a home and away basis and the league is expected to sustain its provision in future years.
For talented players, the most local FA Regional Talent Club (RTC) are Aston Villa, Birmingham City, Stoke City, West Bromwich Albion and Wolverhampton Wanderers football clubs, which are located in the local area. Higher level talent pathway opportunities are also provided regionally and nationally by the FA, culminating in the England Women’s national squads. The most local Women’s Super League team is Birmingham City Ladies FC which provides player pathway opportunities for gifted and talented female players and a spectator interest for fans.
Many different types of small-sided football are played in England, from teams and leagues to recreational and informal. It is an established and important part of the modern game.
Small-sided teams & leagues are organised and competitive activities; typically with players registered to clubs and affiliated to leagues and their County FAs. Examples include Futsal and local small-sided leagues running at venues such as sports halls, 3G FTPs or small-sided 3G centres.
Key local providers include:
Futsal is an exciting, fast-paced, small sided team game that is widely played across the world. Typically it’s played on an indoor surface with hockey-sized goals and a size 4 football with reduced ball bounce. It is the FA’s aim to ensure Futsal is available across the country.
There are currently no futsal teams in Cannock Chase. It is a priority for the County FA to grow Futsal for male, female, youth and adult players.
Recreational football is played where facilities are typically booked and there might be someone to help organise. Examples include FA Just Play sessions, walking football and casual pitch hire for small-sided match play.
There are currently two FA Just Play Centres in Cannock Chase. Walking football sessions are delivered by a range of community organisation such as Rugeley Leisure Centre. Walking football and Just Play are formats that the County FA has prioritised for further growth and development and Staffordshire FA also deliver two 11v11 flexi leagues at 5s Pavilion and Cardinal Griffin High School.
Informal football is played in local parks and green spaces – it is free, open access and often played spontaneously (normal clothing is worn). Common examples include a kick-about at a local park or on a multi-use games area (MUGA).
Currently, informal football in Cannock Chase is played particularly in the central part of the District. Cardinal Griffin High School and 5s Pavilion are key site locations that are heavily used.
The key strengths of local football in Cannock Chase include youth male, adult male and mini soccer provision and it is recommend that this is sustained and also encouraged to grow further. However, gaps in provision do exist, these include girls, womens and disability football.
It is therefore recommended that the future football development priorities for Cannock Chase are:
The facilities required to assist this are now set out in the Assets and Opportunities section.
Additionally, each priority project that progresses to a funding application via the Football Foundation will produce a detailed ‘site development plan’ specifying all football development activity, usage and key partner engagement.
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This section reviews existing football facility assets in Cannock Chase. It identifies current issues and presents opportunities for improvements, including a list of priority projects for potential investment.
Local assets and opportunities have been reviewed inline with four investment priorities:
To ensure a consistent and high quality approach, each local area has been reviewed applying a standard approach, supplemented by input from consultation with local partners and stakeholder organisations.
While each investment priority is reviewed individually, it is understood that they can be inter-reliant; account is, thus, taken of these potential connections.
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3G FTPs are a high quality and indispensable part of modern football facilities; their impact cannot be underestimated. In recent years the industry has seen major innovations and improvements to artificial surfaces (and sports lighting). This has created playing surfaces that replicate a good standard natural turf pitch whilst significantly increasing levels of use (x20). All FTPs must have sports lighting to achieve this.
The high quality, consistent playing surface is the ideal environment to play the game and for young people to learn. With regular maintenance programmes, FTPs can be heavily used all year round with no decline in quality. They almost completely negate annoying fixture cancellations during winter months, helping football to be a key part of a regular physical activity habit.
High capacity levels offer a great opportunity to embrace all formats and engage all participants. A full-sized 3G caters for an average of 1,200 participants per week and is suitable for various location types. That means being fully inclusive to all sections of the community, with a particular focus on under-represented groups such as women and girls, people with a disability, BAME communities and people from lower socio-economic groups.
The way 3G FTPs are used is rapidly changing; current line-marking systems allow for match play across all formats of football (5v5, 7v7, 9v9 and 11v11). This enables significant levels of match-play to be transferred from grass to 3G.
The national ‘Mini Pitch’ programme delivers small 3G FTPs at primary school sites to provide a high quality introduction to football and get children more physically active. While mini pitches are reviewed in this section, they are not included in the demand and supply analysis for 3G FTPs.
FA data states that there are currently two 3G FTPs in Cannock Chase; this is a shortfall of one pitch relative to assessed demand.
Existing 3G FTPs in Cannock Chase are:
There are currently no small-sided 3G FTP centres in Cannock Chase (with multiple small-sided pitches), although there is one site hosting a single small-sided 3G FTP pitch (Rugeley Leisure Centre).
Both of the pitches are available for community use. Both are on the FA Register for 3G FTPs (meaning they are quality checked and can be used for football match play).
The geographical spread of existing facilities is uneven; the existing full size FTPs are located in the towns of Cannock and Hednesford. There are provision gaps in Rugeley despite high levels of population and it is recommended that this is addressed.
Local consultation reveals common issues with low availability and travel distances and it is recommended that these are addressed.
Three priority projects for potential investment have been identified. Undersupply was calculated using the FA 3G FTP demand and supply model, with one required based on current demand and the second potentially required based on future demand. The sites were selected by local partners based on a rationale of good access, high population, geographical spread, success and quality of existing facilities.
1 - Rugeley Leisure Centre: new 11v11 floodlit 3G FTP
2 - Heath Hayes Park: new 11v11 floodlit 3G FTP
11 - 3G Project (South Cannock): 9v9 3G FTP
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Playing fields are one of the most important resources for sport in England. All football players should have the opportunity to play on good quality grass pitches. However, FA data shows that 63% of pitches in England are poor / low standard and 1 in 6 games are cancelled. As such, poor pitch quality is consistently cited as the number one issue for players.
The priority is, therefore, to sustainably improve grass pitch quality across all main pitch owners (local authorities, education establishments and clubs). However, the level of maintenance required to obtain good quality standards is regularly affected by restricted budgets and limited knowledge/ training. Compaction and grass coverage are two key causes of poor quality pitches. Both are commonly treated via a maintenance driven solution (and do not necessarily require costly drainage schemes).
Playing fields are also valuable resources for informal play and open-access sites are encouraged but, for many, problems such as dog fouling and vandalism mean that they need to be protected with mitigation measures such as fencing.
In many local areas the key challenge is to create a sustainable approach to provide good quality football pitches for the long-term. Many local authorities (78%) intend to increase pitch hire fees in the future. However, many players (63%) believe facilities are already expensive and some (16%) believe prices are prohibitive. A sustainable solution should, therefore, carefully balance pitch quality and affordability.
While the education sector (37%) and local authorities (32%) are still the principal asset owners of grass pitches, clubs / leagues own or maintain an increasing share (currently 25%). Assets and opportunities have been considered across each sector.
Although large (3+ pitch) strategic sites are important and make up much of the project list within the LFFPs, this does not mean that other club, league and community/voluntary sites are not important or eligible for funding. These sites are key to the Football Foundation's Grass Pitch Programme to deliver 20,000 good quality pitches.
For more information click here.
The PitchPower app is the gateway to any grass pitch improvement funding. It is the tool that will allow clubs and organisations to complete pitch inspections and access funds.
If you haven't signed up and completed a PitchPower pitch inspection, you will need to do this before you can apply for the Grass Pitch Maintenance Fund.
Learn more by clicking here.
PPS data indicates that there are currently three grass pitch sites in Cannock Chase with three or more full-size pitch equivalents containing nine grass pitches.
Of these, none are considered to have good quality pitches, two are of standard quality and one is of poor quality (but at an education site).
Local consultation shows common issues with poor quality, most predominately due to maintenance levels, poor drainage and unofficial use of pitches and it is recommended that these are addressed.
Six priority projects for potential investment have been identified. Due to the limited number of three or more full-size pitch equivalent sites, five of these are all smaller sites deemed to be of strategic importance. Each site is of poor or standard quality. Pitch quality rating was evidenced by PPS data and qualified by local partners.
2 - Heath Hayes Park: natural grass pitch improvements
3 - Green Lane: natural grass pitch improvements
4 - Cannock Park: natural grass pitch improvements
5 - Hednesford Park: natural grass pitch improvements
7 - Pye Green Road Stadium: natural grass pitch improvements
10 - Norton Canes Recreation Ground: natural grass pitch improvements
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These can provide a number of different benefits. While the primary function is normally the provision of changing rooms to accommodate match-play and training (for players and officials), there can be equal value in facilities such as community and education rooms, catering facilities and spectator toilets.
Each project will take a progressive approach to pavilions and clubhouses (beyond the provision of changing rooms) and be open to new opportunities to engage the whole community. That means, creating environments that are welcoming to players, spectators, volunteers, officials and all sections of the community.
Such assets should support other investment priorities (e.g. 3G FTPs and grass pitches) and be located at sites that will have the greatest impact on local communities. To ensure this, focus is given to sites with three or more full-size pitch equivalents. However, as pitch quality is the number one priority for players this is prioritised before investment in changing room pavilions /clubhouses.
Clearly, facilities need to be well managed and maintained to keep them in a good state of repair. Consideration will be given to reviewing the best operator solution for key sites and the installation of revenue generating features such as catering facilities and community rooms. To achieve this, business plan support will be given to each priority project as it progresses to an application to the Football Foundation.
Of the three key sites with three or more full-size pitch equivalents in Cannock Chase, two have suitable changing room pavilions/clubhouses, none have facilities that need improvement/ replacement and one has no facilities and require a new changing pavilion.
Six priority projects for potential investment have therefore been identified. One of the projects has three or more full-size pitch equivalents and has no facilities, whereas the remaining sites are smaller but are deemed to be strategically important and are considered to have an unsuitable pavilion:
2 - Heath Hayes Park: new changing pavilion
3 - Green Lane: refurbish changing pavilion
4 - Cannock Park: refurbish changing pavilion
7 - Pye Green Road Stadium: new changing pavilion
8 - Lea Hall Sports and Social Club: refurbish changing pavilion
9 - Ravenhill Park: refurbish changing pavilion
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Good facilities are important to all small-sided football players, but it is important to understand the different formats of the small-sided game and the various facility types they relate to.
Research suggests that small-sided players in teams & leagues, and in recreational sessions, prefer a 3G surface type because it replicates a good standard natural turf pitch. These facilities have already been covered in the 3G FTP section of this LFFP.
Indoor environments currently accommodate 20% of football participation and are also popular with players in teams & leagues and recreational sessions . Indoor sports halls are most popular, along with some community halls and indoor 3G centres. Environments need to be engaging, have clear line-marking and the correct size goalposts.
Informal players require facilities that are open and free to access as this enables play opportunities that are often spontaneous. In these circumstances multi-use games areas (MUGAs) can be effective in areas of high urban population and limited green space. Such facilities can be modern, bright, creative and engaging. While this plan will identify suitable locations for such facilities, the design and specifics of the facility type can be agreed at a later stage with Football Foundation staff when projects are ready to progress to pre-application stage.
Parks and open green spaces are also important to informal play and require goalposts and zones that are free from litter and dog fouling.
Local consultation reveals there are no indoor facilities that require improvement to develop small-sided football.
One potential opportunity for a MUGA has been identified. The rationale is based on the site being in an area of high urban population , limited green space , high levels of deprivation, high levels of lower social economic groups and corresponding high local demand for informal football:
9 - Norton Canes Recreation Ground: small-sided informal (MUGA)
Following local consultation, one location has been identified to support small-sided informal football. Here, the rationale is based on highly popular local parks and open green spaces with suitable space / areas to increase informal football:
8 - Ravenhill Park: small-sided informal (Park)
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This list compiles all of the priority projects for potential investment. Each project has been scored against two principle factors: deliverability and outcomes (quality, inclusivity, sustainability, engagement and usage).
The list will be used flexibly; a projects ‘rating’ does not determine the exact order that it will progress to a funding application to the Football Foundation as we understand there are many factors that influence this. The process for moving a project from this list and into the ‘pre-application stage’ will be managed by the Football Foundation.
RUGELEY LEISURE CENTRE Burnthill Lane, Rugeley, Staffordshire, WS15 2HZ
Local Authority
Very High (4/4)
3.6/4
94% (11.3/12)
Adult female; Adult male; Disability; IMD / lower social economic groups; Mini-soccer; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male
PYE GREEN ROAD STADIUM Pye Green Road, Cannock, Staffordshire, WS11 5RW
Local Authority
Very High (4/4)
3.2/4
87% (10.4/12)
Adult female; Adult male; Mini-soccer; Youth female; Youth male
NORTON CANES RECREATION GROUND Brownhills Road, Norton Canes, Cannock, Staffordshire, WS11 9SE
Local Authority
Very High (4/4)
3.0/4
83% (10.0/12)
Adult female; Adult male; IMD / lower social economic groups; Small-sided informal; Small-sided recreational; Youth female; Youth male
RAVENHILL PARK Main Road, Rugeley, Staffordshire, WS15 1DX
Local Authority
High (3/4)
3.1/4
76% (9.1/12)
Adult female; Adult male; IMD / lower social economic groups; Small-sided informal; Small-sided recreational; Youth male
Newlands Lane , WS12 3HH
Local Authority
Medium (2/4)
3.3/4
72% (8.6/12)
Mini-soccer; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male
HEATH HAYES PARK Wimblebury Road, Heath Hayes, Cannock, Staffordshire, WS12 2EE
Local Authority
Medium (2/4)
3.0/4
67% (8.1/12)
Adult female; Adult male; Disability; Mini-soccer; Small-sided recreational; Small-sided teams and leagues; Youth female; Youth male
LEA HALL SPORTS AND SOCIAL CLUB SANDY LANE, RUGELEY, Staffordshire, WS15 2LB
Other
High (3/4)
2.5/4
67% (8.1/12)
Adult male; Mini-soccer; Youth female; Youth male
GREEN LANE Green Lane, Rugeley, Staffordshire, WS15 2AU
Local Authority
High (3/4)
2.5/4
67% (8.0/12)
Adult male; Youth female; Youth male
HEDNESFORD PARK Rugeley Road, Hednesford, Cannock, Staffordshire, WS12 1QW
Local Authority
High (3/4)
2.5/4
67% (8.0/12)
Adult male; Youth female; Youth male
CANNOCK PARK Stafford Road, Cannock, Staffordshire, WS11 4AR
Local Authority
High (3/4)
2.3/4
63% (7.6/12)
Adult male; Mini-soccer; Youth female; Youth male
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